Submit products and Shop online with Froogle (Google Product Search of Today)

What is Froogle?

Froogle, also known as Google Product Search is a price campaign website which makes easy to find information about products, services for sale online. Any company can submit products individually or in bulk via Google Base at no cost.

What is Google Base?

Google base is a free service provided by Google for submitting all types of online and offline products, services which might be found on Froogle and Google Search engines.

How to submit Products in Froogle:

Step 1- Create an account in Google Base.

Step 2- You can submit your products one by one individually or in bulk amount by creating a data feed file.

How to create a Data Feed File?

You can create data feed file in two formats- tab-delimited (spreadsheet) or XML.

Tab delimited or spreadsheet file is very easy to build and manage the products information. In a spreadsheet program, attribute names will appear in the first row at the top of each column (your header row). Item details will be in the rows below your header row, under their respective attribute names. Attributes name may be title, description, price, link (product page), image link and etc.

XML format file can be creating by using the version of RSS1.0, RSS2.0, ATOM0.3, ATOM1.0.

You can create and edit these files using any text editor, such as Notepad, Dreamweaver, Frontpage, Editplus etc.

Once you will create data feed file, you will need to register it in the Google Base. To register your data feed please visit Google Base and fill the required fields. Now Google will ask you for submitting your feed in the Froogle.

Now click on the “Browse” button and select the data feed file from your system. Next click on “Upload file” link and process this file.

Uploading process may take some time, deepening on the size of your file. Once your file has been uploaded, you’ll see notification on your screen if the upload was a success. The status of any feed can be found in this Data feeds tab. It can take up to 24 hours for your file details to be updated in your account.

If you own an e-commerce website and want to promote your products on Google and reach your potential customers, then browse one of the leading SEO Companies in India, TIS India for the web promotion of your website.

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If you are starting an internet business, then chances are that you will come across the concept of Pay per Click (PPC) Advertising. Basically, it is one of the methods of promoting your business through the concept of online advertising. Anybody and everybody who uses the internet for conducting business right from small businesses to multi-million conglomerates use this advertising technique to attract targeted traffic to their site.

Here are a few tips pertinent to this mode of marketing that might go a long way in making you a successful online entrepreneur.

Appropriate Keywords for PPC Advertising

It is a given that, only the use of appropriate keywords will help you coin the perfect search engine friendly advertisement. When it comes to Pay per Click marketing you must at least try and find a few specific keywords that are related to your site or the content that you have put up on the site. You can then use them in your attempt at this form of advertising.

Budgetary Limitations for PPC Campaign

You must try and work within the constraints of a specific budget. You should never go beyond your budgetary limitations when it comes to the Pay per Click campaign. Your result oriented bid should neither be too low or too high.

Wording Your PPC Advertisement

You must word your advertisement in a way such that it manages to attract only that reader who might be interest in your product and services. You are actually paying on a per click basis and hence you must only get those web visitors who will buy and utilize your services. The best way to go about configuring the perfect wording is rotating the various ads that you have created. Hence, you can identify as to which PPC advertising works best for you.

A Perfect Landing Page

Once the visitor clicks on the ad, he or she will be taken to the landing page. Hence, it is of utmost importance that your landing page has completely relevant content to the ad that your have placed. An important associated tip in this regard, given by PPC experts is that longer copy has always worked better than short copy when it comes to the pay and click advertising format. However, you must take care that the length of the copy must only be long enough to satisfy all the queries of the customer and not contain information that is of no use to the potential customer.

Testing the Ad

This tip would entail the creation of numerous ads under the aegis of a single ad group. If you approach any PPC consultants, they would ask you to run a collection of ads maybe two or three in number, for a specific period of time. You can then track these ads and mark their performance.

For effective and targeted PPC Advertising solutions, browse our PPC Advertising Services

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Corporate Identity is a ‘persona’ of any corporate which is designed to present the way the company offers its services to the public and the way it presents itself before the society. The company will then have to reinforce that identity through actions that add values to its Corporate Image.

It should be designed in the right smart to denote the company’s offerings and alleviate the attainment of business objectives. For an online business, a unique corporate identity has become a universal technique for promoting companies and increasing the number of valued customers.

“Bring, Make and Retain Customers with your unique corporate identity”

With this aim Tisindia , one of the leading Web Design companies in India has set its mark in building unique and professional corporate identity designs for its offshore customers. Tisindia Web Designers have expertise in presenting mission, vision and values of a company before its competitors and customers in the market and making it to get noticed away from the crowd.

Team of expert Designers at Tisindia pays special attention to the way the corporate identity design is presented to the public, every piece of communication is part of a whole that builds a company’s image and all of each of them revolves around the quality of products and services.

Corporate identity for an online business is often being viewed as composed of three parts:

• Stationary Corporate Identity Designs (Envelopes, Brochures etc.)
• Logo Designing
• Flyer Designs
• Flash Intro

Other Featured Services at Tisindia:

Apart from delivery professional corporate identity services, Tisindia has set its mark in providing other customer oriented services like:

• Custom Web site Designing
• 3D Animations
• Flash Animated Designs
• Graphic Designing
• Software Development
• Website Promotion Services

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Ecommerce is one of the most sought solution for online business. There are a lot of open source as well paid shopping cart softwares offering different type of features, few suits for some requirements, others suits for other few requirements and at one stage it becomes very hectic for anyone to choose the most suitable shopping cart software for the application.Following topics might help you to choose the most suitable shopping cart software for your business.

What is a shopping cart ?
The most important question. Shopping cart is a series or bundle of scripts packed together to keep the track of products, a visitor buys and store till the checkout. It is a script which helps buyers to search/browse different products, collect them in the shopping basket (add to cart) and then submit that on the counter (checkout) to calculate (checkout) and then pay the amount (using payment gateway) and then get the products (shipping) online.

There are many free and premium shopping cart softwares with different features and making it difficult for you to choose one !!!!

Free or premium shopping carts?
Before choosing any software package, its important to know your requirement, how and what you want your application to do? you may need few or more features of any application, choose which is more near to your requirement.Be careful not to limit yourself either - you may only want limited features initially, but what about in the future? The application you choose may be flexible to implement new features. Some application offer future updations at regular intervals, choose which one is more felxible to future updates.

Premium shopping carts can cost you between $150-$400 for a normal shopping cart application with or without design implementations.

Free ecommerce solutions:

There are few free ecommerce solutions, like paypal which allows you to put your products online and are paid online thru paypal and you have to pay only a nominal fee per transaction. Transaction is fully secure.

There are many other opensource applications offering applications, with so many features that you can build your online stock with different payment options,different features etc like oscommerce,creloaded etc.

What other features do shopping carts have?
The current era of ecommerce applications can be considered as the brightest and more advance era with a lot of advanced features.However there are few features which needs to be in your application to make it a standard web store.

a) Easy category/product Navigation: Your storefront should have very easy navigation and search feature. Ideally divided in different categories for easy navigation.Displaying hot/featured products highlighted to draw attention of users.

b)Suggest sell/cross selling functions: While shopping (browsing thru products) if shopping cart is smart enoough to suggest some more products related to the current one specially with discount will motivate users to go for the product.This is considered one of the major strategies to attract more users by offering discounts on the same product or related products. So similar feature in the shopping cart might boost your sale.

c)Quantity discounts/coupons: I personally recommend this. Offering discount after a number of purchases, a fixed amount to motivate the buyers. Also offering coupon codes to potential customers as part of marketing campaign, with this code shopping cart will automatically deduct the amount from the total and will offer low price to the customer.

d)Newsletter functions : Through this feature you are alwasy in contact with the customer. While you have any offer/discount or special campaign this is the best way to be attached with the customers, sending them mails/newsletter. And also its an way to create an address book for future campaigns.

e)Affiliate modules : This is the need of the market and one of the low cost way of advertising your product. This way you advertise your products on other websites adn pay based on the performance only after the order is processed(paid). An affiliate module can handle the signup, provide statistics,streamline communiction and keep track of payments to be made to the affiliates.

f) Other features commonly incorporated into carts include inventory tracking, shipping, sales tax calculation, stationery creation/management, reviews and wish lists.

Apart from these features there are other factors which you need to consider before choosing the applicaiton, if you have already hosting you need to check if the application will be supported by your hosting or not,budget,payment gateway,shipping support and the most important if the application is capable enough to carry your business in long terms and support system. For long term prospect better support system is most important which can incorporate the latest changes in the market.

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Web design is made up of some basic premises, and if you understand them you can design pages that will impress and illuminate your readers.

Basic Tips of Web Designing

The following tips can help you to create great web designs that work with your readers.

• Use small images like 10-15 kb per image, yes it depends on the source, but slow pages are really annoying and huge images are a primary cause of slow pages. It’s easy to optimize your images.
• Always use graphics that fit the content. Just because you have an adorable photo of your dog doesn’t means you should have it on your website about web design.
• Stick with standard layouts. The 3-column layout is so popular on websites and newspapers because it works. You might think it’s boring, but you will keep more readers if you stick with something simple that they can understand.
• White space should be more than the CSS property; it is a function of your layout. You should be aware of the white space on your pages and how it affects the content viewed. White space is important in a web layout as it is a paper layout.

Fonts

• Serif for headlines and sans-serif for text. Sans-serif fonts are much easier to read on computer monitors because the screen resolution is not as high as it print. If you use serif fonts for normal text, the serif can blur together on screen making it hard to read
• Limit the number of different fonts. 2 or possibly 3 standard font families are easier to read and look more professional.
• Use standard font families, for example: You can choose “Rockwood LT standard” as this font on your page, but the chances that one of your readers will have that font as well is pretty low. Sticking with font like Verdana, Geneva, Arial, and Helvetica may seem boring, but your pages will look better and the designs will look correct on more browsers.

Remember Your Readers

• Test your pages in multiple browsers.
• Write the content as they want. Unless you are writing a site purely for yourself, make sure that your content should covers topics that your readers want to read.

These are just the basic designing tips which should be kept in mind if you are designing on your own, for more custom designing solutions for your website, you may request a free quote from us. Our team of expert web designers and graphic designers at TIS India strive at delivering interactive professional and impressive website designs, you may visit our portfolio section to know our quality better.

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Site navigation is a very important part of the presentation and making site more seo friendly. Mostly webmaster recommends to makes site navigation link simple by using html language. But if you want to use drop down menu, sub menu in the site navigation link then mostly designers use javascript language for creating site navigation link. As search engine spiders get some difficulty to read the javascript link so it is not useful for the view of SEO.

Now there rises a question that how we can make site navigation SEO friendly having Javascript. By using Ajax (Asynchronous JavaScript and XML) technology you can assemble html link with the javascirpt and give your link format as that of a static html ink as well as calling a javascript function. That way you’ll have the Ajax functionality for JavaScript users, while non-JavaScript users can ignore the script and follow the link. For example:

<a href=”category.html?product=16” onClick=”navigate(’ category.html#product=16′); return false”> product=16</a>

Here you can make it as static link URL by using a parameter (?product=16) rather than using a fragment ( #product=16) which is used by the Ajax code. As search engine spiders can read the parameters instead of fragments so we can present site with a search engine friendly URL.

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When you start looking for a company to design/develop or promote your website, you will find a lot of companies promising you a very professional website,instead of mentioning you the best service, we would highlight only 4 components which will elaborate why you should choose us.

While we have competency and skills at par with the best in the world, following four are the core highlights of TisIndia, which constitutes TisIndia Advantage.

Tis India project managers and business analysts place great value for building a clean communication link with you as they consider it the key ingredient for the success of any project at hand.

These team members are not just IT professionals but have well-developed communication and people skills which works in tandem with your needs and requirements. They are known for taking care of every minute detail and thus what you communicate during the process of building your project is taken on board, discussed and responded to in a stipulated time period.

We are located in India and work for both local and international clients.

Every service sector is getting its work done successfully in India at much lower cost. Now with advanced communication technologies and availability of highly skilled IT professionals in India at par with the best and brightest in the world, it’s a definite cost advantage for you to outsource your web development work to us.

TisIndia Team doesn’t take up each and everything in the domain of IT and ITES. We don’t promise to deliver on some IT requirement if we don’t have enough skills and expertise in that area.

We specialize in web design & development, search engine optimization and web marketing, eCommerce, multimedia solutions, content writing, graphic and logo design. We remain focused and dedicated to these competencies and we constantly endeavour to enhance and builds skills of every member of our team.

Our tools are professionalism, skills and expertise that translate into delivering quality work at every step for any project we undertake. We work towards getting better than the best out of every team member at TisIndia, which means when you hire us all round quality is assured off as you want it.

We use the best standards as practised in project development, and testing. Our Advantage Quality includes protection of intellectual for the source codes developed specifically for your business.

We do not sell the source codes to the third parties and all elements that we create for your web solution belongs to you.

So if you need a web solution to improve profitability and efficiency of your business, get in touch with us by clicking here and let TisIndia Advantage work the Web for your Advantage.

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Oscommerce, is one of the most popular open source ecommerce application. Alot of programmers have contributed towards making it one of the most successful ecommerce application by providing different contributions and helping programmers and developers across the globe.

We at TIS India, have worked with almost all the oscommerce contributions and have helped clients from across the globe to achieve their goal.....

From a normal shopping cart to complex ecommerce application our professional programmers/designers have provided clients unique look and functionality. Making it seo friendly or giving it a unique look, customizing the functionality to suit your requirement, our team has always delivered the best.

Apart from designing and developing the ecommerce applications using oscommerce, our seo team has promoted many oscommerce websites in top pages of major search engines. We will soon publish the sites developed and promoted by us in different sections.

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TIS India, a leading SEO outsourcing Company India has announced to offer free consulting services for the review and analysis of the website and how to modify the website to make it more SEO friendly.

SEO friendly is the term that means being more susceptible to search engines to get easily located by them by getting modified according to their preferences and algorithm.

SEO friendly sites rank higher in search engines, their SEO friendly design boosts the site position and thus popularity in the search engines. SEO friendly design then best followed by keyword research and analysis, Directory submissions, Link popularity campaigning, social media marketing, community advertising and many more SEO strategies implemented for the benefit of the website to bring more and more customers for the products and services being offered by the website.

It is a great opportunity for website owners if they are worried of not getting enough visitors to their website and losing traffic to their site. To find the reason and the solution for the trouble of decreasing popularity of your website, visit TIS India.

Web promotion portfolio and SEO success stories of TIS India accessible from their website gives a sound proof of their expertise and success.

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