28
May

Article Spinning

Article spinning or content spinning is a term used for creating many versions of an existing article by rewriting it. It is used by many webmaster for getting back links from several articles directories and sites.

There are lots of article or content spinner tools or software available on the web. Probably there are two types of software used for spinning article or content.

One is automated spinner in which you submit the article and they provide several articles by just replacing the words with the help of thesaurus and synonyms.

Second which is used for article spinning is to break up the article in several paragraphs or phrases. Now each of these paragraphs or phrases rewrites in several version keeping the same meaning. Once the process is completed, article spinner tool assemble these paragraphs or phrases arbitrarily in an orderly manner and produce several articles on same theme or subject.

Thus you can get several versions of article for submitting in the article directories and can get a good amount of back links from these article directories.

As the search engines give preference to the unique content and articles so we should consider on some points during submitting the rewritten articles in the several article directories.

  • Make sure that the spinning article should have 40% of the content original.
  • Make sure article content should be user informative and interesting.
  • If you have more then one website on same theme then use different website in the article’s about author section for different version of article.

Make sure the proper grammar and spelling is used in the article.

For Article Submission and promotion in popular Article directories and other social media optimization services focussed to your business needs, contact us or request a free customized quote. Also browse our SEO portfolio and web promotion packages.

17
May

Increase Traffic

Sure shot tips to increase traffic on your website.

As everyone knows in the field of Internet Marketing that there are broadly two ways to attract Traffic on your site i.e the paid one called PPC and free one which requires immense patience, hard work and intelligence.

Here we will talk about the second option, immensely popular among webmasters to drive Traffic to their site. So here we are presenting you some tips to bring Traffic on your site.

Tip #1 Social Bookmarking bookmark your website on social bookmarking sites like Stumbleupon, Del.icio.us, Digg, Squidoo, Propeller and other such popular sites. Friend circle on Social Networking sites like Orkut and Facebook can help you bring along huge traffic and if you regularly post your site in various available communities then probably it will do the blast.

Tip#2 Forum submission Submitting your website on various related Forums & webmaster’s forum can really boost the visitor count provided your post is exciting, something different and unique. Don’t forget to add signatures if that forum allows you to add that.

Tip#3 Directory Submission Links submitted in one way link directories can bring along some visitors to your site apart from back links buiding.

Tip #4 Submit Your site to CSS Galleries There are 100’s of sites which do list websites with good designs right on their home page on a daily basis, so showcase your website & get the traffic.

Tip #5 Press release sites & article sites One of the very old and powerful way to get the targeted traffic, quality links and limelight.

Tip #6 PHP & CGI Scripts Directory If you have any website that offers web tool or service then you can submit your scripts to these Scripts Directory.

Tip #7 Video Sharing Websites Share your videos with web community because videos speak out more than text. Hundred’s of sites are there & if you post your video to atlest 30 of them, then huge traffic will be coming your way.

Tip #8 Tutorial Websites Lots of benefits like incoming links,traffic,reputation building in your niche community.All these things will result in higher revenues & better opportunities for your website.

Tip #9 Ebook sumission sites Let the potential buyers find you by submitting your content to these websites.

Tip #10 Link Exchange Links at your partner sites can bring visitors on your website & it wil boost your PR too if they are coming from good PR sites.

Don’t hesitste to face the world , let the people feel you presnce,announce youself. Just spread your word. Above mentioned Tips can increase number of new and repeat visitors on your website with noticeable figures...

14
May

Pay Per Click (PPC) Advertising

How to get success?

PPC advertising is an internet marketing method which generates instant traffic to your website. However, unlike Search Engine Optimization, pay per click advertising requires investment without being able to guarantee a return. Visitors may click on your site but this does not mean an automatic sale, order or lead. PPC campaigns require focus, attention and need to be regularly monitored to stay effective.

PPC started in the year 1998 by Goto.com, a 25 employee startup company (later Overture, now part of Yahoo).However, Pay Per Click Advertising was only introduced in 2002, until then, advertisements were charged at cost per thousand (CPM) but Yahoo Advertisements have always been PPC, since its introduction in 1998. Google Adwords, Yahoo Search Marketing and Microsoft Ad Center are the largest operators in PPC advertising.

PPC advertising on search engines allows you choose keywords you would like your site to appear when a search is done. You decide how much you are want to pay each time a person clicks on the search results i.e ad copy. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.

According to a recent US study, web searchers will not click on a search engine’s results beyond page number three and 66% of users in the study clicked on sites listed on page number one only. Based on this research it is worth doing PPC besides other popular internet marketing methods like SEO, Article Marketing, Social Bookmaking and Affiliate Marketing.

Why Pay Per Click (PPC)?

  • Instant Results - No need to wait for your product or service to reach the user review. Immediately Traffic for your website.
  • Economical – It is economical as compared with other traditional advertising techniques.
  • Ideal for Testing Market – Pay Per Click is Ideal for short term advertisement campaigns. We can test the user reaction on particular products or services with immediate results.
  • Return On Investment – It can provide immediate return on Investment especially if your website is processing business or sales online.
  • Extremely Flexible – Its easy to adjust, add, delete or edit your keywords and copy, target geographic locations and set timings of appearing of your ad copy.
  • Avoid Unnecessary Keywords – For those keywords which you do not want your adcopy to get appear & hence clicked can be avoided by using negative keywords.
  • Total Control – In PPC Campaigns, the steering wheel is totally in your hands i.e you decide the daily budget, keywords, adcopy ( title, description, URL) .

Some Basic Tips for Pay Per Click Campaigns:

  • Make a sensible budget for your PPC advertising campaign. Spend per click must be less than profit per click. Cost Per Acquisition/Lead/Sale must be kept in mind. Once the campaign has been launched, the number of leads or sales generated can be reviewed to ensure the campaign is going on the right track.
  • Make separate Ad Groups & ad copies for particular set of keywords.
  • Bid & Position for keywords & ad copies must be monitored on regular basis.
  • Choose specific keywords relevant with your website. Broad and non-specific terms must be avoided.

Besides the Benefits…Some Drawbacks of PPC

Junk Traffic sent to your website via some less known Search Engines and Click Fraud are the major drawbacks in Pay Per Click Advertising. It does not offer you discount if your site gets more traffic i.e Cost Per Click will remain the same. Advertising Budget must be agreed and bid price per keyword must be confirmed so bid wars are avoided and you don’t go over budget.


06
May

Static Vs Dynamic URLs : By Matt Cutts

Matt Cutts answers Google questions: - Static vs. Dynamic urls: does PageRank flow the same to both? What pitfalls should I avoid with dynamic urls? - Can Sitemaps alert webmasters when their site has been hacked? - Can I do geotargetting within Google’s Quality Guidelines?

Source: Static Vs Dynamic URLs By Matt Cutts