Designing or setting up a business website has never been easier. No matter how much experience you have in convincing the potential customers through verbal communication, but when it comes to design an effective website it can be the bigger challenge. The most crucial element in any website is its design and structure. It is just like having a 200 horsepower engine but without the proper chassis, it will end up nowhere. Thus, in order to ensure you have a good return from your website, make sure you take the following factors into account like:

CROSS BROWSER COMPATIBILITY

Website usability is an important consideration in any website design. Websites are designed to be viewed by many different people and it is important that designers allow for different needs. In recent times, web standards have grown more important. Besides this, with each passing day as more browsers like IE 6+, FF 2+, Opera 9+, Safari 2+ have begun to get a strong foothold in the market. Definitely there is a need to make sure your website works on every one of them. These days, any browser worth its salt is now standard’s compliant.

It is important to understand that any website which is cross browser compatible can work better and may even show up clearer to search engines. They are more likely to have a longer shelf life. Thus, it is always a good idea to have a program on your computer that checks your website’s browser and version compatibility.

FAST LOADING

Have you ever noticed that a lot of visitor come to your website but very few of them spend time on it leading to high Bounce rate. Low loading speed of your website could be a reason. Today the life has become faster. Nobody likes to wait for service, whether it’s shopping at their favorite store or even browsing a website. You need to take the site loading factor very seriously because the time it takes to download a webpage has huge concern on usability of website.

The online visitor will surely get distracted if website takes too long to load or may even sometimes get irritated. Giving your website a fast load time is vital to your website and your online business as well. There are even some studies that has also proved that users may click away from your website if it does not load in ten seconds. Few factors like – maximizing content area, avoiding excessive use of graphics, flash and sticking to simple designs can reduce your website loading time.

USER FRIENDLINESS

It is very important to understand once again that ultimately you are making website for visitors only. You must be very clear about what the person might look or search at your site, rather than what you think looks good and attractive. Your potential customers are more likely to give more time in scrolling different web-pages of your website depending upon the prime factor that is – your web site is useful, fast, reliable and user-friendly.

There are so many things that you can do to make your website as user friendly as possible like:

• Wherever possible always try to keep it simple and easily navigable.
• Try to have just one or two central messages that you want to ‘push’.
• Always create a site map. Sitemap is very essential for any business website design. It helps user to navigate your site more easily and get information easily in single click without surfing entire site.
• Keep a ‘Search’ Feature on every page of the website.
• In addition, today FAQ page is one of the best user friendly things you can add to your website. This is because most visitors have a few questions and answering the most frequently asked questions on your website make your job easier. Having a FAQ page is a win & win situation.
• Place your contact details and contact form to give credibility to your website and confidence to your visitors.

AVOIDING POPUPS

If you are looking to make money through ads from your websites then believe it is going to be your major blunder. Your website is not an advertising portal so why to make use of pop-up ads. One of the prime reasons on why pop ups are a bad idea is that many visitor often find them to be intrusive.

Almost every online visitor prefers to be happily browsing on the Internet. Sudden pops up advertisement may obscure his or her view or attention. Besides this, many of them also feel these pop-ups very annoying. Moreover with the advancement of latest technology in coming days one may not be able to see pop-ups. Many people and browsers now block pop-ups. Thus you should be very careful in using pop-ups in your website design.

SEARCH ENGINE FRIENDLINESS

Looking at the present scenario, having a website for your business is the vital step in broadening your sales opportunities. Your sales may get affected depending upon how easily your site can be found on the search engines. Ultimately you need to make your website search engine friendly. Designing a search engine friendly website ensure that the website can be easily found by clients and prospects using internet search engines. Moreover, a search engine friendly website also gets more visitors-more traffic. More traffic means more eyeballs looking at your services and this in turn enable you make more money.

Ensuring that your website is search engine friendly generally consists of two key steps - the first is to get your site included in the search engine results and the second is to get the best possible rankings. Thus in order to ensure that your site get high search engine ranking or more traffic, it’s vital that you build a site structure that is easily accessible, both by search engine spiders and by real visitors to your site. Add good and fresh content to your website and make sure that your site gets regularly refreshed i.e. you add new content on regular basis.

These are few important points that you must take care while you plan to design your business website and most importantly while converting it into an HTML page. Your website should interact to customers and must create a feeling that you can cater to their needs.

These features can be included in your website while you are converting your design PSD into XHTML/HTML/CSS. Always trust experts for the conversion process who can provide you all these features in your web page.

Get PSD to XHTML conversion services for your web design that offers cross browser compatible, SEO semantic, fast loading, user friendly web pages for best web presence at TIS India.

For those who are involved in web development or own their business website, measuring website’s performance has major role to play. Website performance is an important issue to many individuals in any organization. These days every big or small companies and organizations are using latest application to monitor how visitors interact with its website.

Today online marketers are looking for different ways to know which elements can drive the most leads to their website. Even the sales representatives are getting more alert and looking for new means to know when a prospect hits the site. Besides this, in recent times from a marketing perspective checking website performance using different metrics has also become a common practice.

Fortunately there are some of the most efficient and online web analytics tools that are capable enough to measure all the activities on a website, tracks visitors and monitor them. However, as one solution cannot be the answer to every problem similarly one statistics may not be a good measurement indicator to every website. There can be various situations where one website may want to measure number of visitors while other may want to measure actual leads and/or sales. Keeping several similar factors in mind, here are some of most well known and easy statistics tools that can help you track or measure the success of websites -

Google Analytics- Google Analytics is a Free tool provided by Google itself where you can track upon the number of unique visitors coming to your website, which page on your website has been most viewed, how many of your visitors converted into customers, what path they followed, from which geographic location do most of the visitors come from, traffic sources and many more statistics that are enough to monitor and optimize the website’s performance.

Apart from all these, it also provides you advanced tools like Website optimizer, Custom Reporting, Advanced segmentation and motion charts to improve your website’s growth.

StatCounter- Over the past couple of years, multiple forms to market a business on the internet has grown tremendously and so tracking website visitors have become more important. If you own an internet business website then tracking your website visitors may help you determine the effectiveness of your marketing efforts. StatCounter is one of the few effective tools that can enable you to see a summary of all your site visitors.

The major highlight or benefit of StatCounter is that it does not require you to put any StatCounter banners or links to your internet business website. All you require is to just put the code to the pages which you want to track and as a result you can easily learn everything about the visitors coming to your business site. You can easily know where they came from, what pages they visited, what keywords they found you with, how long they stayed on your site, and much more.

Feedburner- FeedBurner is yet another application that can help you track of your RSS Feed traffic. It allows you to create your feed browser friendly by using Feedburners Smartfeed system. Feed burner facilitates you to publish your RSS feed and also offer circulation statistics about your RSS feed. These statistics are not only useful to measure your feed popularity but also provide circulation statistics to potential advertisers. Feedburner can tell you which RSS readers are being used to read your feed, how many readers you have and which posts readers are clicking through back to your website.

Page Rank- Developed by Google, Page Rank is yet another factor. It is a numeric value used for describing the importance of your page on the web. Google refers to this as an effective way to evaluate the quality, importance and value of your website. Though the page rank of a webpage holds different meaning for different individuals, but it is a major sign of accomplishment for the webmaster. Based on Google’s top secret algorithm this tool help you determine how popular the site is and assign it a number from zero to ten, better known as the Google Page Rank. The more popular your site the higher your rank and the more likely you will appear closer to the top.

Alexa Ranking- Alexa Rank is a user-friendly tool that usually ranks websites or blogs depending upon the density of traffic every website or blog has by counting the number of visitors at a particular time. Today the Alexa rank of a website or blog seems to be important because the advertising companies rely on this ranking to determine the cost for placing advertisements in the concerned websites or blogs. Moreover, a blog which has high Alexa Rank attracts other bloggers attention and they place links of your blogs which in turn further raise your popularity. Talking about the major advantage of Alexa Ranking is its effective ranking scheme. Alexa Ranking scheme takes the records of last three months. It usually counts last three months’ record and finally take the average value which in turn gives a more logical and practical calculation of the density of traffic of websites.

These are few important tools that can help you measure your website performance. Today, it is really important for you to understand that getting a figure and statistics of web site can help you promote your online business. In this global arena, where websites are burgeoning like any thing, its analysis and monitoring are going to stay a big issue. Getting a correct figure and proper statistics tool for your web site can positively help you promote your online business.

Do you still find it difficult to improve your website’s performance? Your website might be lacking somewhere that needs to reviewed and sorted out. You may hire dedicated SEO from India to optimize your website as per search engines, target relevant visitors, increase real traffic and gain top search engine rankings.

Send your website for Free SEO Consultation at Ethical SEO Company in India and relax with peace in mind.