We have always been impressed and inspired by the kind of improvements Google used to make in its search technologies, the way it represents information and features it innovates for a better user experience.

Improvements in representing site in search results is one of its another such innovation. Earlier Google used to show a green web address or URL at the bottom of each search result, but now Google will be replacing it with a hierarchy for the actual location of the page on the website similar to what we used to represent as a ‘breadcrumb navigation’ on our site. However the changes have not taken place completely, but they have started figuring out and will be available globally very soon.

As per the SEO friendly concept, the URLs should be including keywords to refer the kind of information the page is delivering and how it is categorized in the site hierarchy. These kinds of web addresses help you to understand the structure of the site better.

But in case of such URLs that are too long, too short, or too obscure to add useful information, representing the desired page in a Hierarchical form sounds better.

For example: http://www.tisindia.com/search-engine-optimization.html it itself represents that the page represents the SEO service page.

The new URL display feature by Google will represent the URL "http://www.bacp.co.uk/information/education/" with the new site hierarchy display as:

This new feature from Google will enable the users to analyze the destination page and figure out the extent of desired information he would be getting by visiting that webpage.

Google adds, “By analyzing site breadcrumbs, we’ve been able to improve the search snippet for a small percentage of search results, and we hope to expand in the future.”

As a Google’s regular users, we are very much convinced with this innovation by Google, it definitely will improve the way the sites are represented and also delivers new ways to explore content.