Some of the wonderful Firefox Add-ons or say SEO Tools to perform Search Engine Optimization smarter than your competitors.

Add these Add ons, get wide range of information at one go, analyze your competitors and get your website to the top in search engines. These are powered by https://addons.mozilla.org. Try them and feel the difference.

-- SEOPEN

Current SEOpen features are all accessed through right-clicking an open area on a web page or by using the new toolbar; they include:

• Yahoo Backlinks, Pages in Yahoo Index
• Google Backlinks, Google Cache, Pages in Google index
• Google Translate to English
• PageRank Check
• MSN Backlinks, Pages in MSN Index
• Alexa: Overview, Traffic, Backlinks
• Check DMOZ Inclusion, Whois Info
• Keyword Density, Page Size Checker
• HTML Validator
• Server Header Viewer
• Check robots.txt

Add Seopen to Firefox

More Info about Seopen

-- Search Status

This is one of the must tool for SEO, when added in Firefox, it resides in the toolbar which when right clicked, make available options to provide info regarding webpage online which is very very critical for SEO.

It displays

• Google PageRank
• Alexa rank
• Compete ranking anywhere in your browser
• Keyword density
• Keyword/nofollow highlighting
• Backward/related links in Google,Yahoo & MSN
• Alexa information

.... and many more features.

Add Search Status to Firefox

-- KGen 0.3

KGen add-on helps to generate keywords from a web page in order to find out number of times a keyword has been used on the page. It also helps in knowing the weightage of a keyword in comparison to other keywords on the page.

It shows the data for every keyword on the page. It is a very useful tool for keyword research and analysis. It helps a lot in competitor analysis as well. Now with KGen it is very easy to find out on which keywords your competitors are working well. And also to analyse your keywords you should use for social sharing, tagging and other SEO process.

You can also create a list of keywords thus generated and include them in the tags fields of your social bookmarks. You may add KGen as a sidebar or toolbar button.

Applicable with: Firefox 1.0 – 3.0

Add KGEN to Firefox

More Info about KGen

-- Niche Watch Tools 1.0

Beat your competitors with this wonderful tool. Know all the technical information about your competitor websites like:

• How many backlinks the website has?
• Indexed pages
• Keyword occurrences
• Google pagerank
• All in anchor, all in text rank for both domain and webpage

Now step up of your competitors and rank at top in Google with this SEO tool.

Applicable with: Firefox: 0.8 – 3.0a1

More Info about Niche Watch Tools

-- Firebug

Firebug when installed in Firefox, helps the developers to keep a track on CSS, HTML and Javascript live in any web page. It incorporates various development tools to help in development process.

If you have:
Firefox 3 – install Firebug 1.2
Firefox 2 – install Firebug 1.05

Add Firebug to Firefox

More info about Firebug

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We at TIS India , a prominent SEO Company based in India again proudly celebrates the success of bringing one more website from nowhere to top ten rankings in the search engine listings. This time, website was of German merchandise offering sports apparels. With SEO assistance from TIS India, the German website - Wadaa.de made a remarkable entry into the top ten rakings at international and local search engines.

SEO Experts at TIS India realized the complexity of the project hence had to input a unique strategy for attaining the desired results. Following the theory Think Global and Act local, SEO got the nerves of German market and customers.

The very first step taken was deep research and analysis of the usual language of Germans. In the process, language tool played a significant role in understanding the German language and words.

Trkot (sports dress), fanartikel, Cristiano Ronaldo Trikot, DFB Trikot etc, are some of the keywords that made the SEO efforts successful. These keywords were based on German people psyche and sports enthusiasts.

The 100% ethical SEO tactics implemented really helped and website seemed now very close and relevant to the target customers.

"We keenly read the language, mind-sets, wordings of German people and it really paid off", says SEO team leader of TIS India. The entire SEO team and its experts have input their best expertise to achieve maximal clicks from the local search engine market.

As a result, currently the German website is receiving almost 3500 new visitors per day in comparison to 400 or 500 clicks previously. With intellect SEO assistance from TIS India, the German merchandise is earning a phenomenal number of unique visitors.

We started working on the site in April, and within a month in May the site started getting enormous number of visitors growing from 300 to 600 to 3500 and the growth still continues........................................

See the Google Analytics Report for the Website:

The entire team of TIS India is proud to see the German website at the very first page of Google.de, De.yahoo.com, De.msn.com and other local search engines. View SEO Ranking Portfolio of Wadaa.de.

"Individual based planning and executions added by constant monitoring for further updating have been keys to our success story", states SEO experts, "We keep on updating our clients for every move of their website in search engine world."

There have been several SEO companies in the world but no one has acted so smartly in reading the mindset of internet users. TIS India assures its clients and all other enthusiasts for its never ending commitment and honest work. View our SEO Portfolio and SEO Success Stories to know more about us.

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The process of SEO is all about search engine rankings and trying to place your website at the top of the search engine listings. SEO India has earned wide recognition in this regard. India has become a veritable hub of outsourcing. Companies from various parts of the world especially USA, Australia, Canada, and UK outsource their IT needs to India. A host of companies are also outsourcing their optimization needs to a SEO company in India.

So why do companies explore this option? Here are a few reasons.

Cost Effectiveness

A SEO company in India is affordable and has the inherent capability to offer you high returns on investment. In India, in terms of outsourcing, you get more for less. The services are offered at an affordable rate, which makes a positive difference in the bottom line of the company. What this essentially means is that the adage that good work comes for a price does not hold true for India. This is why quite a few companies regularly hire SEO experts from India. This increases their margins and is much more profitable in the long run.

A Large Choice

India offers you the benefit of innumerable choices, each better than the other. You can pick one from the large amount of SEO services on offer. You will definitely be spoilt for choice as IT is an ever growing sector in India and lots of companies are jumping onto the IT bandwagon offering various solutions and services. This also means that you will be offered highly competitive rates and bouquet of services.

Proven Expertise

Dedicated SEO Professionals in India, offer the best of services to their clients. Most of them have a successful track record in their area of expertise and in this case it being search engine optimization.

Such web promotion experts have an in-depth knowledge of the various intricacies of SEO and also have the experience of working on numerous sites. They bring to their client’s project the amalgamation of professional skill sets, experience, and innovative thought process with effective communication involved through live chat capabilities.

Commitment and Dedication

Once you hire a SEO company from India, you can rest your mind on two core aspects, which are commitment and dedication. Your project will assume utmost importance for such companies and they will offer you dedicated support throughout the time that they working with you. There is absolutely no cause for worry if you choose to work with an Indian SEO company.

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There are a large number of web design companies in India, who are vying for your attention. But, not all of them can satisfy your needs and demands when it comes designing a superior website that is not only attractive but also effective. So how do you choose a professional web design company? You will have to keep a few parameters in mind before making your choice. Hopefully the tips given below will help you in this regard.

Analyze your Needs

Before you start searching for the perfect web designing company, you must first analyze your needs and requirements. You must make a list of primary needs that you want your website to satisfy. Also, list down the secondary needs! You must also have a fair idea of your target audience and should be able to convey everything to your web designing company.

Making a List

Make a list of the designers and companies that are into this business. This will give you a fair idea of whom to approach. After making an initial list, short-list a few companies, which you think will be good for you. Ask around. Ask your friends, or other business colleagues. Get a fair idea of the market and only then approach them and think about hiring specific web designing services.

The Portfolio

Every company has a portfolio of work that it has done in the past. You must ask to be shown the company’s earlier work. Website designing is more of an art, then a science. Hence, put value on experience and previous work. Once going through the portfolio, you will have a clear idea about the number of projects undertaken by the company, the kind of clients, and types of projects.

The Process of Web Development

The company that you finally choose must have a clearly defined process of web development. There are a whole lot of aspects that go into the process of web development and they must be undertaken in a specific format. The company must have an expertise in doing so. A haphazard process of web development won’t create a successful website.

Security

You will provide the web design company with your confidential information. This means that they must have security polices and measures in place that would protect your data at all times. Before you choose a company to do business with, you should check whether they have a stringent data security procedure in place. Moreover, they must be willing to sign a Non- Disclosure Agreement with you.

At the end of the day you must choose a company that you will be comfortable working with. There is no dearth of web designers in India who are the best at their business. So take your time and choose with care.

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How to get success?

PPC advertising is an internet marketing method which generates instant traffic to your website. However, unlike Search Engine Optimization, pay per click advertising requires investment without being able to guarantee a return. Visitors may click on your site but this does not mean an automatic sale, order or lead. PPC campaigns require focus, attention and need to be regularly monitored to stay effective.

PPC started in the year 1998 by Goto.com, a 25 employee startup company (later Overture, now part of Yahoo).However, Pay Per Click Advertising was only introduced in 2002, until then, advertisements were charged at cost per thousand (CPM) but Yahoo Advertisements have always been PPC, since its introduction in 1998. Google Adwords, Yahoo Search Marketing and Microsoft Ad Center are the largest operators in PPC advertising.

PPC advertising on search engines allows you choose keywords you would like your site to appear when a search is done. You decide how much you are want to pay each time a person clicks on the search results i.e ad copy. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.

According to a recent US study, web searchers will not click on a search engine’s results beyond page number three and 66% of users in the study clicked on sites listed on page number one only. Based on this research it is worth doing PPC besides other popular internet marketing methods like SEO, Article Marketing, Social Bookmaking and Affiliate Marketing.

Why Pay Per Click (PPC)?

• Instant Results - No need to wait for your product or service to reach the user review. Immediately Traffic for your website.
• Economical – It is economical as compared with other traditional advertising techniques.
• Ideal for Testing Market – Pay Per Click is Ideal for short term advertisement campaigns. We can test the user reaction on particular products or services with immediate results.
• Return On Investment – It can provide immediate return on Investment especially if your website is processing business or sales online.
• Extremely Flexible – Its easy to adjust, add, delete or edit your keywords and copy, target geographic locations and set timings of appearing of your ad copy.
• Avoid Unnecessary Keywords – For those keywords which you do not want your adcopy to get appear & hence clicked can be avoided by using negative keywords.
• Total Control – In PPC Campaigns, the steering wheel is totally in your hands i.e you decide the daily budget, keywords, adcopy ( title, description, URL) .

Some Basic Tips for Pay Per Click Campaigns:

• Make a sensible budget for your PPC advertising campaign. Spend per click must be less than profit per click. Cost Per Acquisition/Lead/Sale must be kept in mind. Once the campaign has been launched, the number of leads or sales generated can be reviewed to ensure the campaign is going on the right track.
• Make separate Ad Groups & ad copies for particular set of keywords.
• Bid & Position for keywords & ad copies must be monitored on regular basis.
• Choose specific keywords relevant with your website. Broad and non-specific terms must be avoided.

Besides the Benefits…Some Drawbacks of PPC

Junk Traffic sent to your website via some less known Search Engines and Click Fraud are the major drawbacks in Pay Per Click Advertising. It does not offer you discount if your site gets more traffic i.e Cost Per Click will remain the same. Advertising Budget must be agreed and bid price per keyword must be confirmed so bid wars are avoided and you don’t go over budget.

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Matt Cutts answers Google questions: - Static vs. Dynamic urls: does PageRank flow the same to both? What pitfalls should I avoid with dynamic urls? - Can Sitemaps alert webmasters when their site has been hacked? - Can I do geotargetting within Google’s Quality Guidelines?

Source: Static Vs Dynamic URLs By Matt Cutts

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Submit products and Shop online with Froogle (Google Product Search of Today)

What is Froogle?

Froogle, also known as Google Product Search is a price campaign website which makes easy to find information about products, services for sale online. Any company can submit products individually or in bulk via Google Base at no cost.

What is Google Base?

Google base is a free service provided by Google for submitting all types of online and offline products, services which might be found on Froogle and Google Search engines.

How to submit Products in Froogle:

Step 1- Create an account in Google Base.

Step 2- You can submit your products one by one individually or in bulk amount by creating a data feed file.

How to create a Data Feed File?

You can create data feed file in two formats- tab-delimited (spreadsheet) or XML.

Tab delimited or spreadsheet file is very easy to build and manage the products information. In a spreadsheet program, attribute names will appear in the first row at the top of each column (your header row). Item details will be in the rows below your header row, under their respective attribute names. Attributes name may be title, description, price, link (product page), image link and etc.

XML format file can be creating by using the version of RSS1.0, RSS2.0, ATOM0.3, ATOM1.0.

You can create and edit these files using any text editor, such as Notepad, Dreamweaver, Frontpage, Editplus etc.

Once you will create data feed file, you will need to register it in the Google Base. To register your data feed please visit Google Base and fill the required fields. Now Google will ask you for submitting your feed in the Froogle.

Now click on the “Browse” button and select the data feed file from your system. Next click on “Upload file” link and process this file.

Uploading process may take some time, deepening on the size of your file. Once your file has been uploaded, you’ll see notification on your screen if the upload was a success. The status of any feed can be found in this Data feeds tab. It can take up to 24 hours for your file details to be updated in your account.

If you own an e-commerce website and want to promote your products on Google and reach your potential customers, then browse one of the leading SEO Companies in India, TIS India for the web promotion of your website.

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If you are starting an internet business, then chances are that you will come across the concept of Pay per Click (PPC) Advertising. Basically, it is one of the methods of promoting your business through the concept of online advertising. Anybody and everybody who uses the internet for conducting business right from small businesses to multi-million conglomerates use this advertising technique to attract targeted traffic to their site.

Here are a few tips pertinent to this mode of marketing that might go a long way in making you a successful online entrepreneur.

Appropriate Keywords for PPC Advertising

It is a given that, only the use of appropriate keywords will help you coin the perfect search engine friendly advertisement. When it comes to Pay per Click marketing you must at least try and find a few specific keywords that are related to your site or the content that you have put up on the site. You can then use them in your attempt at this form of advertising.

Budgetary Limitations for PPC Campaign

You must try and work within the constraints of a specific budget. You should never go beyond your budgetary limitations when it comes to the Pay per Click campaign. Your result oriented bid should neither be too low or too high.

Wording Your PPC Advertisement

You must word your advertisement in a way such that it manages to attract only that reader who might be interest in your product and services. You are actually paying on a per click basis and hence you must only get those web visitors who will buy and utilize your services. The best way to go about configuring the perfect wording is rotating the various ads that you have created. Hence, you can identify as to which PPC advertising works best for you.

A Perfect Landing Page

Once the visitor clicks on the ad, he or she will be taken to the landing page. Hence, it is of utmost importance that your landing page has completely relevant content to the ad that your have placed. An important associated tip in this regard, given by PPC experts is that longer copy has always worked better than short copy when it comes to the pay and click advertising format. However, you must take care that the length of the copy must only be long enough to satisfy all the queries of the customer and not contain information that is of no use to the potential customer.

Testing the Ad

This tip would entail the creation of numerous ads under the aegis of a single ad group. If you approach any PPC consultants, they would ask you to run a collection of ads maybe two or three in number, for a specific period of time. You can then track these ads and mark their performance.

For effective and targeted PPC Advertising solutions, browse our PPC Advertising Services

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Corporate Identity is a ‘persona’ of any corporate which is designed to present the way the company offers its services to the public and the way it presents itself before the society. The company will then have to reinforce that identity through actions that add values to its Corporate Image.

It should be designed in the right smart to denote the company’s offerings and alleviate the attainment of business objectives. For an online business, a unique corporate identity has become a universal technique for promoting companies and increasing the number of valued customers.

“Bring, Make and Retain Customers with your unique corporate identity”

With this aim Tisindia , one of the leading Web Design companies in India has set its mark in building unique and professional corporate identity designs for its offshore customers. Tisindia Web Designers have expertise in presenting mission, vision and values of a company before its competitors and customers in the market and making it to get noticed away from the crowd.

Team of expert Designers at Tisindia pays special attention to the way the corporate identity design is presented to the public, every piece of communication is part of a whole that builds a company’s image and all of each of them revolves around the quality of products and services.