10
Aug

5 Easy & Free tools to measure website performance

For those who are involved in web development or own their business website, measuring website’s performance has major role to play. Website performance is an important issue to many individuals in any organization. These days every big or small companies and organizations are using latest application to monitor how visitors interact with its website.

Today online marketers are looking for different ways to know which elements can drive the most leads to their website. Even the sales representatives are getting more alert and looking for new means to know when a prospect hits the site. Besides this, in recent times from a marketing perspective checking website performance using different metrics has also become a common practice.

Fortunately there are some of the most efficient and online web analytics tools that are capable enough to measure all the activities on a website, tracks visitors and monitor them. However, as one solution cannot be the answer to every problem similarly one statistics may not be a good measurement indicator to every website. There can be various situations where one website may want to measure number of visitors while other may want to measure actual leads and/or sales. Keeping several similar factors in mind, here are some of most well known and easy statistics tools that can help you track or measure the success of websites -

Google Analytics- Google Analytics is a Free tool provided by Google itself where you can track upon the number of unique visitors coming to your website, which page on your website has been most viewed, how many of your visitors converted into customers, what path they followed, from which geographic location do most of the visitors come from, traffic sources and many more statistics that are enough to monitor and optimize the website’s performance.

Apart from all these, it also provides you advanced tools like Website optimizer, Custom Reporting, Advanced segmentation and motion charts to improve your website’s growth.

Google analytics

StatCounter- Over the past couple of years, multiple forms to market a business on the internet has grown tremendously and so tracking website visitors have become more important. If you own an internet business website then tracking your website visitors may help you determine the effectiveness of your marketing efforts. StatCounter is one of the few effective tools that can enable you to see a summary of all your site visitors.

Statcounter statistics

The major highlight or benefit of StatCounter is that it does not require you to put any StatCounter banners or links to your internet business website. All you require is to just put the code to the pages which you want to track and as a result you can easily learn everything about the visitors coming to your business site. You can easily know where they came from, what pages they visited, what keywords they found you with, how long they stayed on your site, and much more.

Feedburner- FeedBurner is yet another application that can help you track of your RSS Feed traffic. It allows you to create your feed browser friendly by using Feedburners Smartfeed system. Feed burner facilitates you to publish your RSS feed and also offer circulation statistics about your RSS feed. These statistics are not only useful to measure your feed popularity but also provide circulation statistics to potential advertisers. Feedburner can tell you which RSS readers are being used to read your feed, how many readers you have and which posts readers are clicking through back to your website.

Feedburner statistics

Page Rank- Developed by Google, Page Rank is yet another factor. It is a numeric value used for describing the importance of your page on the web. Google refers to this as an effective way to evaluate the quality, importance and value of your website. Though the page rank of a webpage holds different meaning for different individuals, but it is a major sign of accomplishment for the webmaster. Based on Google’s top secret algorithm this tool help you determine how popular the site is and assign it a number from zero to ten, better known as the Google Page Rank. The more popular your site the higher your rank and the more likely you will appear closer to the top.

Google Pagerank

Alexa Ranking- Alexa Rank is a user-friendly tool that usually ranks websites or blogs depending upon the density of traffic every website or blog has by counting the number of visitors at a particular time. Today the Alexa rank of a website or blog seems to be important because the advertising companies rely on this ranking to determine the cost for placing advertisements in the concerned websites or blogs. Moreover, a blog which has high Alexa Rank attracts other bloggers attention and they place links of your blogs which in turn further raise your popularity. Talking about the major advantage of Alexa Ranking is its effective ranking scheme. Alexa Ranking scheme takes the records of last three months. It usually counts last three months’ record and finally take the average value which in turn gives a more logical and practical calculation of the density of traffic of websites.

Alexa Ranking

These are few important tools that can help you measure your website performance. Today, it is really important for you to understand that getting a figure and statistics of web site can help you promote your online business. In this global arena, where websites are burgeoning like any thing, its analysis and monitoring are going to stay a big issue. Getting a correct figure and proper statistics tool for your web site can positively help you promote your online business.

Do you still find it difficult to improve your website’s performance? Your website might be lacking somewhere that needs to reviewed and sorted out. You may hire dedicated SEO from India to optimize your website as per search engines, target relevant visitors, increase real traffic and gain top search engine rankings.

Send your website for Free SEO Consultation at Ethical SEO Company in India and relax with peace in mind.

19
Jun

Best Free E-commerce Tools & Software

Bridge the gap between you and your customers, Build your E-commerce Store with FREE E-commerce tools/software listed below:

 

buyitsellit - Online store builder that lets you build your own eCommerce enabled store with Free Trial feature

blinkcart - BlinkCart is an online service that enables you to easily add a shopping cart feature into anywhere that supports html links or javascript code. e.g. your websites, blogs, emails, MySpace, MSN (the list goes on).

ecrater - eCRATER.com is both a free web store builder and a free online marketplace. Sellers can easily create their own free online store in minutes.

e-junkie - Helps you to build Shopping cart for selling downloads and tangible goods with PayPal, Google Checkout and Authorize.Net.

Yahoo Small Business - Yahoo! Merchant Solutions includes ecommerce features like easy design tools and secure shopping cart.

fortune3 - FORTUNE3’s expert team has brought together all of the E-commerce tools you need to create and manage a successful online store into our easy-to-use shopping cart software.

flyingcart - Online store hosting that’s free, accepts all major credit cards, and is search engine optimized.

E-commerce tools

1shoppingcart - Offers online Shopping cart software with automatic responders and ad tracking.

kagi - KAGI offers a complete range of store solutions, including order pages, shopping carts and payment processing all tailored to fit your needs.

erol - Shopping Cart Software solutions in one whole package.

near-time - Enables users to create their own commercial marketplaces and create as many collaborative marketplaces as they would like, each with different pricing, designs and services.

1automationwiz - Easy to use ecommerce automation, online shopping cart, and email follow up software with 30 day Free Trial.

ushops - Online marketplace to buy and sell stuff, helps in setting up E-commerce store for free. Free account lasts for 6 months only.

phpmycart - Online Shopping cart software with powerful php shopping cart script, Download online shopping cart Free Trial version.

vendio - Enables managing your free store, eBay, Amazon and more with 60 day FREE trial.

fastcommerce - Free easy to use secured shopping cart software.

E-commerce software

volusion - Volusion’s user-friendly ecommerce software gives you the power to start, grow and manage your online business with ease. 

Merchant-in-a-Box - E-commerce Store Builder providing everything required to build online store for free 30 day trial.

.
These tools generally allows to host the shopping cart software on their web server only rather than making them to work on your website and offers limited features to the e-commerce store.
.

"To avoid dependency on such softwares or tools and get the customized e-commerce store with complete control, Website owners most of the times prefer to have their own e-commerce store."

.
For Customized E-commerce Store on your own website:

.
oscommerce - Open Source Online shop E-commerce Solutions.

prestashop - Wonderful Free Open Source E-commerce Software for Web 2.0.

Custom e-commerce development

Custom E-commerce Development - Hire Dedicated Developer and set up your customized store in your own style on your own website built in PHP, Joomla, X-cart, Zencart, OScommerce, ASP, ASP.net, Ruby on Rails or other popular applications.

ubercart - An exciting open source e-commerce package that fully integrates your online store with Drupal, the leading open source content management system.

zen-cart - Zen Cart truly is the art of e-commerce; free, user-friendly, open source shopping cart software.

virtuemart VirtueMart is an Open Source E-Commerce solution to be used together with a Content Management System (CMS) called Joomla! (and Mambo).

Ruby on Rails - Open source web framework optimized for sustainable productivity.

dashcommerce An ASP.NET Open Source e-Commerce Application

x-cart - PHP shopping cart software & ecommerce solutions.

06
Jun

Be an Expert in Social Media Marketing

Social Media Marketing (SMM) is one of the new buzzwords that have appeared across web marketing sites over the last few years. It is considered as an attractive marketing tool that can help you in getting more traffic, attention and links. In fact, it is defined as the representative of a creative perspective on marketing over social networking websites.

 It is the process of promoting your business or website through social media channels.
In past few years, factors like low economical costs and high returns of social media marketing has helped to gain its popularity at rapid pace. Generally, it may take you thousands of dollars to buy many links, but social media has the ability to give you that for free.

In addition to this, social media optimization and marketing is usually community-specific. The best part is it doesn’t interfere with any other methods of getting traffic to your website. It can fit entirely with an advertising campaign targeting other websites or search engines. Moreover, the branding of your website is yet another great benefit. Branding is a key to bring success in web marketing, and social media is an excellent option for helping visitors to see your website.

Social Media Marketing also helps in making money online. The more you spread knowledge and awareness about the business or product, the more it pulls crowd to the business.  It is certainly a good thing for those business-minded individuals, who desire to see their business grow through social interactions on the internet. So, now if you wish to be an expert in social media marketing, you need to learn a few social media marketing tips, and apply them to your efforts. Simple tips can create lasting results, and sometimes propel a product or business to instant success.

Here are some tips that can help you to be a better SMO expert:

Find a relevant community- Hanging out in a community irrelevant to your website interests will get you nowhere.

Try to be an active participant- Make sure, you post on related message forums, blogs, and submit article to similarly article directories. Show your potential customers why your business is the one that can help grow professionally.

Remain Consistent- Your identity should not vary a great deal from one social media site to another. Be more consistent and maintain a professional appearance. Create trust in your business by supporting them in the similar manner, in spite of where you may be approached.

Make More Friends- Make as many friends as possible who have similar interests as you. Friends who are interested in your products and services will happily tell their friends, refer your site as well.

These simple tips can help in creating lasting results. At times, it may help website promotion or propel your business or product to instant success. But, you need to remember that instant success is the exception not the rule.

Create your Corporate Identity and reach communities of your potential customers with affordable and customized Social Media Optimization Services. TIS India is one of the leading SMM Company providing ethical SEO, SMO, PPC and other SEM services.

Also browse our SEO Mini Packages for giving an SEO essential factor to your website.

15
May

Custom Directory Submission Packages launched

Directory SubmissionRecently TIS India has announced Custom Directory Submission Packages where clients can not only choose but also can create your own package as per your needs and budget. TIS India is first to introduce the combo package feature for directory submission services. This feature is being seen as a wise initiative taken in concern with the varied demands for directory submission services that keep on changing as per the site structure and competition for the similar theme.

TIS India is a very well known name in SEO Outsourcing companies in India with years of experience in offering ethical SEO services to offshore clients in USA, UK, Canada, Australia, Sweden and all over the world. Customized Directory submission services at TIS enable the client to make a combo package by choosing the desired number of directory submission ranging even more than 2000 directories with the Page Rank 0 to 5 and above.

Get More, Pay Less

Along with the benefits of flexibility to choose the amount of submissions, TIS India is also offering the benefit of increasing the savings with the increase in the number of submissions. You can even save up to $80 on a package of $200 if you choose pre-structured individual packages. Savings can be virtually increased with the combo packages with an additional saving of 10% on orders exceeding $400.

We were getting variety of directory submission requirements by the clients as per their website structure, competition, theme, budget and other promotional methods that they are involved into for the promotion of their business. Keeping this variability in concern, we decided to introduce a flexible feature whereby our clients can decide the type of directories they want to get listed into and also the number of submissions with money saving offers.”, says the Business Manager, TIS India.

Everyday millions of people search for information, services and products on the search engines. And in the presence of millions of competitors delivering the same, gaining visibility in search engines has become most important for a website to drive traffic.

With this advent, SEO companies have come into focus few years back and have emerged as an astonishing medium to get a website to the top in search engine rankings. Directory submission has become surprisingly an integral part of SEO process with its three amazing benefits including click through traffic, search engine indexing and free one way backlinking. In the web promotion industry, all these factors are considered as very important for getting better rankings in search engines.

More directory submission generates more benefits to the website promotion. But it is not a single day task; it takes a lot of time and expertise in choosing the best directories and categories to get the website listed. Therefore Directory submission services are more in demand these days. Website owners prefer to hire a professional to do the task or outsource the service to a SEO company. “, says an Internet Marketing Expert.

09
May

PSD to XHTML Conversion - How to make it more effective?

It is very essential to understand that designing a good website layout is not enough. It is only half the battle won because you would never want to have a great looking website that no one visits just because its usability is sloppy. So, you must transform your website design into a streamlined and well coded XHTML version that is search engine optimized. This is where PSD to XHTML conversion comes into picture.

XHTML markup should have clean coding so that your website gets loaded easily. It is equally important that it should be cross browser compatible. The conversion implies that you mark up your website taking into account content meaning and XHTML tag semantics. As a result, your website becomes more reachable and search engine friendly.

Today the increasing importance of PSD to XHTML conversion cannot be negated. It has become an intrinsic part of website designing and holds a very significant importance. However, converting PSD to XHTML or converting any image format to valid HTML/XHTML is not an easy job. Generally, website designing is more centered on creativity and ideas, while this conversion is a process with consists of some defined rules and coding standard. Any HTML coder without having a prior or extensive knowledge and expertise in coding can not perform this conversion very effectively.

The actual conversion process may involve more concentration and focus. Here are simple tips that can help you in simple yet effective conversion:

  • Make sure that the converted result is more precise in pixel pattern against the original website design.
  • Keep a close eye on all the backgrounds, including header, body and footer of the web page. They all must expand as wide as the screen and mix well with the content.
  • Ensure that the XHTML codes are well optimized so that it can help you maintain good rankings on all popular search engines.
  • Make sure and check properly that the coding has wider cross-browser compatibility. With better cross-browser compatibility, your website becomes accessible via IE, Firefox, Opera, Netscape and many others and this in turn helps in giving a wider audience reach.

At TIS India, a leading Web Design Company in India, get PSD to XHTML conversion services for W3C validated, pixel precise, cross browser compatible, clean coded, easy to update XML/CSS markups. Avail 50% discount on additional pages today !!!
.
.

Related Posts:
How Professional Web Designers can improve your web presence?
TIS India launched an exclusive web resource for PSD to XHTML conversion services

02
May

How SEO is better than Paid Advertising?

These days, it is almost impossible for a business to survive without a website. However, having a site built for your business does not stop there. Let’s say that you have a sales-oriented website. If you want to increase the number of online users visiting your site and buying your products, then you might want to consider getting ethical SEO services from an SEO company.

What SEO is All About?

First, here is a quick definition of SEO which stands for Search Engine Optimization. Basically, this is a series of steps performed by an SEO expert and the goal is to optimize a website for the search engines. You can only say that your site is optimized for the search engines if, upon typing a keyword for the industry or business that you are under, your site appears on top of the search engine rankings.

SEO versus Paid Advertising

Perhaps the number one advantage that SEO has over paid advertising is that it is far more cost-effective. Today, a lot of companies outsource Search engine optimization services to India and when they do, they are realizing just how much money they are saving - as compared to paying a sole employee to do the SEO services for them.

In addition, the advantages of getting the Search Engine Optimization services of an outsourcing company are far more long-lasting than paid ads. With website promotion in search engines and social exposure, your conversion rate and traffic will improve, the quality of your website will be maintained and you will have return visitors especially if your content is always kept fresh.

Packages and Outsourcing Companies

As mentioned earlier, a lot of companies in USA, UK, Australia and other parts of the world are realizing the financial benefits that they will get to enjoy when hiring experts from SEO companies in India.

Create a long lasting web presence for your website, reach your potential customers via top rankings in Google and drag massive traffic to your website with the help of ethical SEO services by one of the leading SEO outsourcing company – TISIndia. Avail Recession special SEO packages.
.
.

11
Apr

Oscommerce Customization - Online store in your own style

Styles of trading are also changing with the changing world. Having your own online store and running your business with the help of it is not a difficult task at all. This can be done with the oscommerce tools, available easily on the internet. The software is being used by most of the online stores as it can be customized depending upon your requirements and it is absolutely free to use it.

Oscommerce development services, which stands for open source commerce, is a relatively new addition to the wide array of services under the E-commerce solutions. As a whole, E-commerce solutions focus on services to facilitate the selling of products and services of their clients via the internet. Specifically, OScommerce is an open source e-commerce application heavily used by clients who wants to have an online store. Oscommerce services are provided by an oscommerce development company.

In India alone, there has been a continuous trend towards the proliferation of oscommerce development services. In fact, if you try searching the internet with the key words, oscommerce programmers India, you will find around 80,000 articles. Read here why outsourcing web development services to India is a powerful business strategy?

Services offered by an oscommerce development company?

The services of an oscommerce development company can be classified into two: oscommerce design and oscommerce development.

  • Oscommerce designing

    Oscommerce designing is a blend of the two: customization and programming. In customization, the programmers will tailor-fit the features of an oscommerce application based on client’s specifications. And while programming, the web development company lays down the foundation of the e-commerce application by installation and configuration. The programmer usually installs a template. It is advisable for you to check beforehand whether or not your web hosting company can apply and run the oscommerce software, otherwise your online store will not be able to avail the application.

  • Oscommerce development

    Oscommerce development focuses on integrating and upgrading. In oscommerce online store development, the focus is on creating a virtual store over the internet which has the capacity for receiving online payments, ability to establish links with shipping companies for the facilitation of the delivery of goods, an automated inventory system and support services that will address client queries. The design of the website and the functionalities involved are tailor-fit to the specifications of the clients.

Get your online store customized in your own style with our professional and expert oscommerce development services. At TIS India, you may also hire dedicated developers; get best services in best packages.

23
Mar

Outsourcing Web Development Services - Powerful Business Strategy

An attractive website is an essential part of an online business as it the most vital medium through which consumers could come to know about the business. If you are looking to start an online business then you are required to have an eye catching website. Today, there are many web development and designing companies who offer web development services for a wide range of businesses.

A professional website development company could offer you a number of website development services like website designing and development, E-commerce website designing, social networking sites development, travel and news portals, web maintenance, web graphic and flash design, custom web designing and classified websites development.

Web development services India

India has been developing at a great pace and the country has become a chief center for information technology. There are numerous high class web development companies in India offering a whole range of web solutions without compromising with the quality of the work. You can outsource web development services to one of the reliable web development company in India to get the website design of your choice. Web developers India are highly experienced and they have an extensive knowledge of advanced technologies such as PHP, Ajax, Flex, ASP.net, Flash, Java, cold Fusion and many other web technologies that are essential in building attractive and functional websites. By outsourcing web development services to a reliable web development company in India you will be able to get an effective and interactive website that will help you to become a leader in your business.

Benefits of outsourcing web development services to India

When you get offshore web development services from India, you not only get good looking and functional website but also the maintenance services of your website. There are many benefits that you can get by outsourcing web development services to India. Some of the benefits are listed as below.

  • Reliable and efficient website
  • Highly interactive website
  • Dynamic and scalable marketing tool
  • Website with easy access
  • Project completion at affordable price
  • Complete the development projects within the targeted time

Other than developing and designing good looking and interactive websites web development companies in India also offer web maintenance and marketing services for the better functioning of the websites. These companies have professional programmers and developers who have keen knowledge of SEO and various other marketing tools. You can hire dedicated web developers in India not only to get an attractive website but also to get a high ranking website. Developers and programmers in India could offer the best web marketing solutions with which you will be able to improve the visibility of website in the major search engines like Google and Yahoo.

TIS India is one of the leading outsourcing partners in India specialized in web development services and E-commerce Store development services including OScommerce customization, PHP programming, ASP, ASP.net, Zencart, Yahoo cart, Ruby on rails, Flex and other rich application development. Visit today for Recession Special Packages.

Know here Why to Choose TIS India for outsourcing website development services.

07
Mar

How 3D Website Animation can increase sales?

In today’s competitive online business environment the key to standing out from your competitors is to have top of the line cutting edge technology on your web site. One of these outstanding technologies is 3D animation.

There are several advantages to using 3D animation designs on your business web site.
.

Retention

Using 3D models on a web site is more likely to capture the attention of a potential client. These 3D images, because they are so unusual, a quite impressive to a viewer. Because they are cutting edge 3D models that are more likely to be remembered for a longer time than standard imaging. And using cartoon animation or character designing to explain a product is an amazing marketing tool to ensure your company and product will be remembered when the competition is long forgotten.

Control

Use of 3D imaging is perfect for the company that wants to present a model of an item such as a car or a building. As a matter of fact the construct of an item can best be seen using 3D architecture. This type of imaging allows for a variety of tools to be used by the viewer. The model can be rotated, or 3D walkthroughs can be offered on your web site.

Simplification

3D animation is a great way to take a very difficult concept that would be hard to relate verbally and turn it into an easy to understand 3D image. Using architecture design in 3D and character animation is an idea or intricate display that can be explained simply and easily using these visual cues.

Finding 3D Animators

Having decided to use 3D animation on your web site, then next step is finding professional 3D animation services. The question is where to look for a 3D animation company.

India is renowned for being on the cutting edge 3D technology with cost effective advantages, so search for a company based in India. The 3D animation company should also have a portfolio of its work, testimonials from other clients and a means of contact either by phone or email.

Online is the best place to look for 3D animators. India based companies will be plentiful so keep in mind what you want and make sure the company offers that particular service.

Browse leading 3D Animation Company in India for high quality and impressive 3D animation services like 3D modeling, walkthroughs, character animation, architecture designs and much more.

26
Feb

How Professional Web Designers can improve your Web Presence?

The Internet is the new way to advertise your business and reach thousands of people a day. Unfortunately there are also other competitors that are advertising online too. A professional web design company knows how to design a web site and promote it to attract the highest number of customers.

Your Business Card and Store

The business web site acts as a business card and an online store. The appropriate web designing can project a very knowledgeable and polished web site. Just like you would hire someone to build and design a physical store and advertising campaign, so should you hire expert web designers to build and design your business web site. Without the expert look, your web site will lose clients.

Saving Time

A wise business owner will outsource web designing to save time. There is a lot to learn before effectively designing a web site including SEO, HTML, CSS, Photo Optimization, Java Script to name just a few. Most business owners do not have the time to learn all these different facets of web design quickly enough to build a professional looking web site.

Customization

With over 58,000,000 web sites on the Internet your site must stand out and attract customers that will use your business. Professional website designers will know how to design a site to suit your business needs by adding contact forms, picture galleries, FAQs, forums, and other necessary tools that are not found on pre-made templates. Expert web designers also know how to convey the correct business message using fonts, color and layout.

Finding a Web Designer

The best place to find a web designer in online. However choose a web designer that is suited to your potential clients. For example a company in India would be wise to search on the Internet for “web design company India” as professional web designers in India will know the Indian audience better than a web designer that works out of Scotland. Once you have a list of web design companies in India look through their web sites and make sure they are professional, easy to navigate and get their message across.

Hire dedicated web designers expert in website designing, graphic designing, hand sketch, table less designs and much more to give your site a professional and impressive presence online. Visit leading Web Design Company India and find your best outsourcing partner for all your web designing needs.

« Previous Page  Next Page »