We have always been impressed and inspired by the kind of improvements Google used to make in its search technologies, the way it represents information and features it innovates for a better user experience.

Improvements in representing site in search results is one of its another such innovation. Earlier Google used to show a green web address or URL at the bottom of each search result, but now Google will be replacing it with a hierarchy for the actual location of the page on the website similar to what we used to represent as a ‘breadcrumb navigation’ on our site. However the changes have not taken place completely, but they have started figuring out and will be available globally very soon.

As per the SEO friendly concept, the URLs should be including keywords to refer the kind of information the page is delivering and how it is categorized in the site hierarchy. These kinds of web addresses help you to understand the structure of the site better.

But in case of such URLs that are too long, too short, or too obscure to add useful information, representing the desired page in a Hierarchical form sounds better.

For example: http://www.tisindia.com/search-engine-optimization.html it itself represents that the page represents the SEO service page.

The new URL display feature by Google will represent the URL "http://www.bacp.co.uk/information/education/" with the new site hierarchy display as:

This new feature from Google will enable the users to analyze the destination page and figure out the extent of desired information he would be getting by visiting that webpage.

Google adds, “By analyzing site breadcrumbs, we’ve been able to improve the search snippet for a small percentage of search results, and we hope to expand in the future.”

As a Google’s regular users, we are very much convinced with this innovation by Google, it definitely will improve the way the sites are represented and also delivers new ways to explore content.

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For those who are involved in web development or own their business website, measuring website’s performance has major role to play. Website performance is an important issue to many individuals in any organization. These days every big or small companies and organizations are using latest application to monitor how visitors interact with its website.

Today online marketers are looking for different ways to know which elements can drive the most leads to their website. Even the sales representatives are getting more alert and looking for new means to know when a prospect hits the site. Besides this, in recent times from a marketing perspective checking website performance using different metrics has also become a common practice.

Fortunately there are some of the most efficient and online web analytics tools that are capable enough to measure all the activities on a website, tracks visitors and monitor them. However, as one solution cannot be the answer to every problem similarly one statistics may not be a good measurement indicator to every website. There can be various situations where one website may want to measure number of visitors while other may want to measure actual leads and/or sales. Keeping several similar factors in mind, here are some of most well known and easy statistics tools that can help you track or measure the success of websites -

Google Analytics- Google Analytics is a Free tool provided by Google itself where you can track upon the number of unique visitors coming to your website, which page on your website has been most viewed, how many of your visitors converted into customers, what path they followed, from which geographic location do most of the visitors come from, traffic sources and many more statistics that are enough to monitor and optimize the website’s performance.

Apart from all these, it also provides you advanced tools like Website optimizer, Custom Reporting, Advanced segmentation and motion charts to improve your website’s growth.

StatCounter- Over the past couple of years, multiple forms to market a business on the internet has grown tremendously and so tracking website visitors have become more important. If you own an internet business website then tracking your website visitors may help you determine the effectiveness of your marketing efforts. StatCounter is one of the few effective tools that can enable you to see a summary of all your site visitors.

The major highlight or benefit of StatCounter is that it does not require you to put any StatCounter banners or links to your internet business website. All you require is to just put the code to the pages which you want to track and as a result you can easily learn everything about the visitors coming to your business site. You can easily know where they came from, what pages they visited, what keywords they found you with, how long they stayed on your site, and much more.

Feedburner- FeedBurner is yet another application that can help you track of your RSS Feed traffic. It allows you to create your feed browser friendly by using Feedburners Smartfeed system. Feed burner facilitates you to publish your RSS feed and also offer circulation statistics about your RSS feed. These statistics are not only useful to measure your feed popularity but also provide circulation statistics to potential advertisers. Feedburner can tell you which RSS readers are being used to read your feed, how many readers you have and which posts readers are clicking through back to your website.

Page Rank- Developed by Google, Page Rank is yet another factor. It is a numeric value used for describing the importance of your page on the web. Google refers to this as an effective way to evaluate the quality, importance and value of your website. Though the page rank of a webpage holds different meaning for different individuals, but it is a major sign of accomplishment for the webmaster. Based on Google’s top secret algorithm this tool help you determine how popular the site is and assign it a number from zero to ten, better known as the Google Page Rank. The more popular your site the higher your rank and the more likely you will appear closer to the top.

Alexa Ranking- Alexa Rank is a user-friendly tool that usually ranks websites or blogs depending upon the density of traffic every website or blog has by counting the number of visitors at a particular time. Today the Alexa rank of a website or blog seems to be important because the advertising companies rely on this ranking to determine the cost for placing advertisements in the concerned websites or blogs. Moreover, a blog which has high Alexa Rank attracts other bloggers attention and they place links of your blogs which in turn further raise your popularity. Talking about the major advantage of Alexa Ranking is its effective ranking scheme. Alexa Ranking scheme takes the records of last three months. It usually counts last three months’ record and finally take the average value which in turn gives a more logical and practical calculation of the density of traffic of websites.

These are few important tools that can help you measure your website performance. Today, it is really important for you to understand that getting a figure and statistics of web site can help you promote your online business. In this global arena, where websites are burgeoning like any thing, its analysis and monitoring are going to stay a big issue. Getting a correct figure and proper statistics tool for your web site can positively help you promote your online business.

Do you still find it difficult to improve your website’s performance? Your website might be lacking somewhere that needs to reviewed and sorted out. You may hire dedicated SEO from India to optimize your website as per search engines, target relevant visitors, increase real traffic and gain top search engine rankings.

Send your website for Free SEO Consultation at Ethical SEO Company in India and relax with peace in mind.

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Social Media Marketing (SMM) is one of the new buzzwords that have appeared across web marketing sites over the last few years. It is considered as an attractive marketing tool that can help you in getting more traffic, attention and links. In fact, it is defined as the representative of a creative perspective on marketing over social networking websites.

 It is the process of promoting your business or website through social media channels.
In past few years, factors like low economical costs and high returns of social media marketing has helped to gain its popularity at rapid pace. Generally, it may take you thousands of dollars to buy many links, but social media has the ability to give you that for free.

In addition to this, social media optimization and marketing is usually community-specific. The best part is it doesn’t interfere with any other methods of getting traffic to your website. It can fit entirely with an advertising campaign targeting other websites or search engines. Moreover, the branding of your website is yet another great benefit. Branding is a key to bring success in web marketing, and social media is an excellent option for helping visitors to see your website.

Social Media Marketing also helps in making money online. The more you spread knowledge and awareness about the business or product, the more it pulls crowd to the business.  It is certainly a good thing for those business-minded individuals, who desire to see their business grow through social interactions on the internet. So, now if you wish to be an expert in social media marketing, you need to learn a few social media marketing tips, and apply them to your efforts. Simple tips can create lasting results, and sometimes propel a product or business to instant success.

Here are some tips that can help you to be a better SMO expert:

Find a relevant community- Hanging out in a community irrelevant to your website interests will get you nowhere.

Try to be an active participant- Make sure, you post on related message forums, blogs, and submit article to similarly article directories. Show your potential customers why your business is the one that can help grow professionally.

Remain Consistent- Your identity should not vary a great deal from one social media site to another. Be more consistent and maintain a professional appearance. Create trust in your business by supporting them in the similar manner, in spite of where you may be approached.

Make More Friends- Make as many friends as possible who have similar interests as you. Friends who are interested in your products and services will happily tell their friends, refer your site as well.

These simple tips can help in creating lasting results. At times, it may help website promotion or propel your business or product to instant success. But, you need to remember that instant success is the exception not the rule.

Create your Corporate Identity and reach communities of your potential customers with affordable and customized Social Media Optimization Services. TIS India is one of the leading SMM Company providing ethical SEO, SMO, PPC and other SEM services.

Also browse our SEO Mini Packages for giving an SEO essential factor to your website.

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“Leading SEO outsourcing partner in India TIS India recently launched affordable SEO Mini packages for the essential SEO factor that every website should have”

Recently a leading SEO Company, TIS India has launched SEO mini packages for the very first time in the industry. SEO mini packages have been introduced in order to give an opportunity to the website owners to boost up their website’s visibility with affordable and ethical short term SEO plans.

With these SEO mini packages, a website can be made search engine friendly and be given the essential features that every website should have to establish its web presence.

“Some offers are meant for business, while others simply push for your progress”

Packages include Essential On-page optimization that tends to make the website search engine friendly along with URL and content optimization. Clients have the flexibility to opt for the SEO Essentials and add on more services as per their needs and budget.

SEO Essentials can be added to the website with the essential Mini packages that starts from $150 and served in the duration of just 5 days. Recently 4 new Addons has been featured in mini packages. For further extensions of the services clients choose monthly SEO packages or hire dedicated SEO experts.

“We have been getting constant demands from small business owners to make a small combo package for their website promotion, either because they do not have a major optimization needs as they are running Paid advertising or are in less competitive market. Reasons could be many therefore along with our specialized SEO packages; we presented affordable SEO mini packages to let every website have that essential SEO factor. “, says the Business Development Manager, TIS India.

TIS India is a very well known name in SEO Outsourcing companies in India with years of experience in offering ethical SEO services to offshore clients in USA, UK, Canada, Australia, Germany, Europe, Sweden and all over the world. Along with the short term Search engine optimization packages, very demanding are its Recession Special packages with special offers on dedicated / monthly SEO services.

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Recently TIS India has announced Custom Directory Submission Packages where clients can not only choose but also can create your own package as per your needs and budget. TIS India is first to introduce the combo package feature for directory submission services. This feature is being seen as a wise initiative taken in concern with the varied demands for directory submission services that keep on changing as per the site structure and competition for the similar theme.

TIS India is a very well known name in SEO Outsourcing companies in India with years of experience in offering ethical SEO services to offshore clients in USA, UK, Canada, Australia, Sweden and all over the world. Customized Directory submission services at TIS enable the client to make a combo package by choosing the desired number of directory submission ranging even more than 2000 directories with the Page Rank 0 to 5 and above.

“Get More, Pay Less”

Along with the benefits of flexibility to choose the amount of submissions, TIS India is also offering the benefit of increasing the savings with the increase in the number of submissions. You can even save up to $80 on a package of $200 if you choose pre-structured individual packages. Savings can be virtually increased with the combo packages with an additional saving of 10% on orders exceeding $400.

“We were getting variety of directory submission requirements by the clients as per their website structure, competition, theme, budget and other promotional methods that they are involved into for the promotion of their business. Keeping this variability in concern, we decided to introduce a flexible feature whereby our clients can decide the type of directories they want to get listed into and also the number of submissions with money saving offers.”, says the Business Manager, TIS India.

Everyday millions of people search for information, services and products on the search engines. And in the presence of millions of competitors delivering the same, gaining visibility in search engines has become most important for a website to drive traffic.

With this advent, SEO companies have come into focus few years back and have emerged as an astonishing medium to get a website to the top in search engine rankings. Directory submission has become surprisingly an integral part of SEO process with its three amazing benefits including click through traffic, search engine indexing and free one way backlinking. In the web promotion industry, all these factors are considered as very important for getting better rankings in search engines.

“More directory submission generates more benefits to the website promotion. But it is not a single day task; it takes a lot of time and expertise in choosing the best directories and categories to get the website listed. Therefore Directory submission services are more in demand these days. Website owners prefer to hire a professional to do the task or outsource the service to a SEO company. “, says an Internet Marketing Expert.

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