Some of the wonderful Firefox Add-ons or say SEO Tools to perform Search Engine Optimization smarter than your competitors.

Add these Add ons, get wide range of information at one go, analyze your competitors and get your website to the top in search engines. These are powered by https://addons.mozilla.org. Try them and feel the difference.

-- SEOPEN

Current SEOpen features are all accessed through right-clicking an open area on a web page or by using the new toolbar; they include:

• Yahoo Backlinks, Pages in Yahoo Index
• Google Backlinks, Google Cache, Pages in Google index
• Google Translate to English
• PageRank Check
• MSN Backlinks, Pages in MSN Index
• Alexa: Overview, Traffic, Backlinks
• Check DMOZ Inclusion, Whois Info
• Keyword Density, Page Size Checker
• HTML Validator
• Server Header Viewer
• Check robots.txt

Add Seopen to Firefox

More Info about Seopen

-- Search Status

This is one of the must tool for SEO, when added in Firefox, it resides in the toolbar which when right clicked, make available options to provide info regarding webpage online which is very very critical for SEO.

It displays

• Google PageRank
• Alexa rank
• Compete ranking anywhere in your browser
• Keyword density
• Keyword/nofollow highlighting
• Backward/related links in Google,Yahoo & MSN
• Alexa information

.... and many more features.

Add Search Status to Firefox

-- KGen 0.3

KGen add-on helps to generate keywords from a web page in order to find out number of times a keyword has been used on the page. It also helps in knowing the weightage of a keyword in comparison to other keywords on the page.

It shows the data for every keyword on the page. It is a very useful tool for keyword research and analysis. It helps a lot in competitor analysis as well. Now with KGen it is very easy to find out on which keywords your competitors are working well. And also to analyse your keywords you should use for social sharing, tagging and other SEO process.

You can also create a list of keywords thus generated and include them in the tags fields of your social bookmarks. You may add KGen as a sidebar or toolbar button.

Applicable with: Firefox 1.0 – 3.0

Add KGEN to Firefox

More Info about KGen

-- Niche Watch Tools 1.0

Beat your competitors with this wonderful tool. Know all the technical information about your competitor websites like:

• How many backlinks the website has?
• Indexed pages
• Keyword occurrences
• Google pagerank
• All in anchor, all in text rank for both domain and webpage

Now step up of your competitors and rank at top in Google with this SEO tool.

Applicable with: Firefox: 0.8 – 3.0a1

More Info about Niche Watch Tools

-- Firebug

Firebug when installed in Firefox, helps the developers to keep a track on CSS, HTML and Javascript live in any web page. It incorporates various development tools to help in development process.

If you have:
Firefox 3 – install Firebug 1.2
Firefox 2 – install Firebug 1.05

Add Firebug to Firefox

More info about Firebug

SEO Experts at TIS India presents a video demonstrating a handy tool to perform fast directory submissions from your own PC. With the help of this tool you can submit your site to the free directories with just a click. The tool follows 100% Ethical SEO practices.

Download RoboForm from here.

The whole SEO process can be divided among three major parts i.e. Crawlabilty, Content and Links. These three things are pillars of Search Engine Optimization and so to your site’s success path.

First keep this thing in your mind that Search Engine Spiders are not all that smart. If a spider can’t find content (suppose there is a broken link, for example), it’s programmed to end what it’s doing and wouldn’t go look around for that great article you wrote. It’s going to move on to the subsequent link and keep crawling, crawling, and crawling. That’s what it does.

So, it’s obvious that if a spider can’t access your content then your content will not get indexed and so will never be found on search engines. That’s why crawlability is the basic and most important component of SEO and we will highlight these crawlabilty issues.

1) Screwing up Robots.txt file.

Make sure your text is like the one written as User-agent:* Disallow: It should not be like the one written as: User-agent:* Disallow: /

This mistake can drop your organic rankings drastically.

2) Too many variables or parameters in your URLs

Although Search Engines are getting better and better in means of crawling long and ugly looking links but still they don’t like them. Short URL’s also do get clicked more often in the result pages and they are good for crawlabilty and clickabilty.

3) Session ID’s in your URL’s

Search Engines straight away do not like session ID’s in URL’s. If you are using Session ID’s then just store them in cookies rather than including them in your URL’s. Session ID’s can cause a single page content to be visible at multiple URL’s and thus obstructing the SERP’s.

4) Your site suffers from code bloat

Even though Spiders are normally good at sorting out code from content, but that doesn’t mean you should make it more complex by having so much code that the content is tough to find.

5) Your navigation and internal linking

Designers and developers can be pretty creative while designing a web site but this creativity may come in the way Search Engine Crawlers. Your site’s navigation build in complicated DHTML, java script code, flash or Ajax based can stop a crawler in its track.

Though crawlers have become advanced that they can crawl these entire things but why take a chance.Crawlability is often ignored in the name of creativity and coding, but it’s as vital to your SEO efforts as content development, link building, and any other element of the SEO Strategy.

We at TIS India , a prominent SEO Company based in India again proudly celebrates the success of bringing one more website from nowhere to top ten rankings in the search engine listings. This time, website was of German merchandise offering sports apparels. With SEO assistance from TIS India, the German website - Wadaa.de made a remarkable entry into the top ten rakings at international and local search engines.

SEO Experts at TIS India realized the complexity of the project hence had to input a unique strategy for attaining the desired results. Following the theory Think Global and Act local, SEO got the nerves of German market and customers.

The very first step taken was deep research and analysis of the usual language of Germans. In the process, language tool played a significant role in understanding the German language and words.

Trkot (sports dress), fanartikel, Cristiano Ronaldo Trikot, DFB Trikot etc, are some of the keywords that made the SEO efforts successful. These keywords were based on German people psyche and sports enthusiasts.

The 100% ethical SEO tactics implemented really helped and website seemed now very close and relevant to the target customers.

"We keenly read the language, mind-sets, wordings of German people and it really paid off", says SEO team leader of TIS India. The entire SEO team and its experts have input their best expertise to achieve maximal clicks from the local search engine market.

As a result, currently the German website is receiving almost 3500 new visitors per day in comparison to 400 or 500 clicks previously. With intellect SEO assistance from TIS India, the German merchandise is earning a phenomenal number of unique visitors.

We started working on the site in April, and within a month in May the site started getting enormous number of visitors growing from 300 to 600 to 3500 and the growth still continues........................................

See the Google Analytics Report for the Website:

The entire team of TIS India is proud to see the German website at the very first page of Google.de, De.yahoo.com, De.msn.com and other local search engines. View SEO Ranking Portfolio of Wadaa.de.

"Individual based planning and executions added by constant monitoring for further updating have been keys to our success story", states SEO experts, "We keep on updating our clients for every move of their website in search engine world."

There have been several SEO companies in the world but no one has acted so smartly in reading the mindset of internet users. TIS India assures its clients and all other enthusiasts for its never ending commitment and honest work. View our SEO Portfolio and SEO Success Stories to know more about us.

In September 2007, "TisIndia" received a website called "Searates.com" for doing web promotion over it. It was a tough task as this site had low traffic and rankings in Search Engines.

SeaRates.com is an online electronic system that helps freight forwarders and logistics companies to perform global shipping operations with international container shipments. Container freight exchange offers quotations of freight rates for shipping companies, freight forwarding companies, traders.

Our webmaster’s endeavor towards its optimization made Searates.com a hugely popular site among its competitor sites and at present this website is enjoying high traffic and high rankings in Search Engines like Google, Yahoo and MSN.

How we implemented SEO strategy?

Our SEO experts analyzed the site’s requirements, competitor sites and target keywords

and started formulating an excellent promotional approach well-matched with all major search engines. After careful study and analysis we planned an exclusive SEO strategy for off-page and on-page optimization of this website. We made this site search engine friendly by doing keyword management, content management, RSS feed creation, search engine submission, directory submission, social media optimization, article posting, blog posting, press release submission and other SEO ethics accordingly.

Let’s have a look at this websites graph which will describe its intelligent SEO execution.

Searates.com is getting monthly visits of around 1 Lac per month with unique visitors of more than 55 thousand per month. Presently, this site is relishing first page ranking in all major search engines for all its keywords like Container tracking,Freight forwarding & Freight exchange.Search Engine Optimization on this website is still going on...

A nice-looking website is "good ". An SEO Website is much "better" as People find it!

The process of SEO is all about search engine rankings and trying to place your website at the top of the search engine listings. SEO India has earned wide recognition in this regard. India has become a veritable hub of outsourcing. Companies from various parts of the world especially USA, Australia, Canada, and UK outsource their IT needs to India. A host of companies are also outsourcing their optimization needs to a SEO company in India.

So why do companies explore this option? Here are a few reasons.

Cost Effectiveness

A SEO company in India is affordable and has the inherent capability to offer you high returns on investment. In India, in terms of outsourcing, you get more for less. The services are offered at an affordable rate, which makes a positive difference in the bottom line of the company. What this essentially means is that the adage that good work comes for a price does not hold true for India. This is why quite a few companies regularly hire SEO experts from India. This increases their margins and is much more profitable in the long run.

A Large Choice

India offers you the benefit of innumerable choices, each better than the other. You can pick one from the large amount of SEO services on offer. You will definitely be spoilt for choice as IT is an ever growing sector in India and lots of companies are jumping onto the IT bandwagon offering various solutions and services. This also means that you will be offered highly competitive rates and bouquet of services.

Proven Expertise

Dedicated SEO Professionals in India, offer the best of services to their clients. Most of them have a successful track record in their area of expertise and in this case it being search engine optimization.

Such web promotion experts have an in-depth knowledge of the various intricacies of SEO and also have the experience of working on numerous sites. They bring to their client’s project the amalgamation of professional skill sets, experience, and innovative thought process with effective communication involved through live chat capabilities.

Commitment and Dedication

Once you hire a SEO company from India, you can rest your mind on two core aspects, which are commitment and dedication. Your project will assume utmost importance for such companies and they will offer you dedicated support throughout the time that they working with you. There is absolutely no cause for worry if you choose to work with an Indian SEO company.

Web hosting also plays a hidden role in any site’s Search engine optimization work. Choosing bad web hosting provider can affect your site’s search engine ranking badly. If you are a website owner then you should be aware of your web hosting plan for getting more advantages of SEO friendly web hosting.

There are lots of Web hosting providers who offer cheep web hosting plan for attracting more and more customers but before hosting your website you must be aware about some issues for getting SEO advantage of web hosting plan.

These are some important tips for choosing a SEO friendly web hosting services:

-- Unique IP address: Your site should have unique IP address. Some web hosting providers hosts multiple domains on same IP address, which is not SEO friendly. Search engines may take it as spamming and can blacklist the server.

-- Choose Local Data Centre: if you are targeting some particular location for your online business promotion then you should make sure that you choose a web hosting company that have data center in that country. Search engines give more priority to the local hosted website than the hosting provided from any other country in the results based on local search engine results pages targeting local market specific keywords.

For example there are two websites A and B of same category. Both are targeting UK search market. A is hosted in UK based server and B is hosted in Germany. Then search engine will give more priority to the A than B in the google.co.uk search results pages.

-- Choose server with SEO friendly settings: Your web hosting should have facility for redirecting like mod_rewrite, mod_alias, 301 redirect, 302 redirect, custom 404 page errors and more.

Other Things to Consider: Apart from this we should also consider on some other points which are useful for SEO like:

• Spam filters
• Site Backup on the regular basis
• Virus scanning
• 24X7 Support
• Secure Server Access

Article spinning or content spinning is a term used for creating many versions of an existing article by rewriting it. It is used by many webmaster for getting back links from several articles directories and sites.

There are lots of article or content spinner tools or software available on the web. Probably there are two types of software used for spinning article or content.

One is automated spinner in which you submit the article and they provide several articles by just replacing the words with the help of thesaurus and synonyms.

Second which is used for article spinning is to break up the article in several paragraphs or phrases. Now each of these paragraphs or phrases rewrites in several version keeping the same meaning. Once the process is completed, article spinner tool assemble these paragraphs or phrases arbitrarily in an orderly manner and produce several articles on same theme or subject.

Thus you can get several versions of article for submitting in the article directories and can get a good amount of back links from these article directories.

As the search engines give preference to the unique content and articles so we should consider on some points during submitting the rewritten articles in the several article directories.

• Make sure that the spinning article should have 40% of the content original.
• Make sure article content should be user informative and interesting.
• If you have more then one website on same theme then use different website in the article’s about author section for different version of article.

Make sure the proper grammar and spelling is used in the article.

For Article Submission and promotion in popular Article directories and other social media optimization services focussed to your business needs, contact us or request a free customized quote. Also browse our SEO portfolio and web promotion packages.

Sure shot tips to increase traffic on your website.

As everyone knows in the field of Internet Marketing that there are broadly two ways to attract Traffic on your site i.e the paid one called PPC and free one which requires immense patience, hard work and intelligence.

Here we will talk about the second option, immensely popular among webmasters to drive Traffic to their site. So here we are presenting you some tips to bring Traffic on your site.

Tip #1 Social Bookmarking bookmark your website on social bookmarking sites like Stumbleupon, Del.icio.us, Digg, Squidoo, Propeller and other such popular sites. Friend circle on Social Networking sites like Orkut and Facebook can help you bring along huge traffic and if you regularly post your site in various available communities then probably it will do the blast.

Tip#2 Forum submission Submitting your website on various related Forums & webmaster’s forum can really boost the visitor count provided your post is exciting, something different and unique. Don’t forget to add signatures if that forum allows you to add that.

Tip#3 Directory Submission Links submitted in one way link directories can bring along some visitors to your site apart from back links buiding.

Tip #4 Submit Your site to CSS Galleries There are 100’s of sites which do list websites with good designs right on their home page on a daily basis, so showcase your website & get the traffic.

Tip #5 Press release sites & article sites One of the very old and powerful way to get the targeted traffic, quality links and limelight.

Tip #6 PHP & CGI Scripts Directory If you have any website that offers web tool or service then you can submit your scripts to these Scripts Directory.

Tip #7 Video Sharing Websites Share your videos with web community because videos speak out more than text. Hundred’s of sites are there & if you post your video to atlest 30 of them, then huge traffic will be coming your way.

Tip #8 Tutorial Websites Lots of benefits like incoming links,traffic,reputation building in your niche community.All these things will result in higher revenues & better opportunities for your website.

Tip #9 Ebook sumission sites Let the potential buyers find you by submitting your content to these websites.

Tip #10 Link Exchange Links at your partner sites can bring visitors on your website & it wil boost your PR too if they are coming from good PR sites.

Don’t hesitste to face the world , let the people feel you presnce,announce youself. Just spread your word. Above mentioned Tips can increase number of new and repeat visitors on your website with noticeable figures...

How to get success?

PPC advertising is an internet marketing method which generates instant traffic to your website. However, unlike Search Engine Optimization, pay per click advertising requires investment without being able to guarantee a return. Visitors may click on your site but this does not mean an automatic sale, order or lead. PPC campaigns require focus, attention and need to be regularly monitored to stay effective.

PPC started in the year 1998 by Goto.com, a 25 employee startup company (later Overture, now part of Yahoo).However, Pay Per Click Advertising was only introduced in 2002, until then, advertisements were charged at cost per thousand (CPM) but Yahoo Advertisements have always been PPC, since its introduction in 1998. Google Adwords, Yahoo Search Marketing and Microsoft Ad Center are the largest operators in PPC advertising.

PPC advertising on search engines allows you choose keywords you would like your site to appear when a search is done. You decide how much you are want to pay each time a person clicks on the search results i.e ad copy. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.

According to a recent US study, web searchers will not click on a search engine’s results beyond page number three and 66% of users in the study clicked on sites listed on page number one only. Based on this research it is worth doing PPC besides other popular internet marketing methods like SEO, Article Marketing, Social Bookmaking and Affiliate Marketing.

Why Pay Per Click (PPC)?

• Instant Results - No need to wait for your product or service to reach the user review. Immediately Traffic for your website.
• Economical – It is economical as compared with other traditional advertising techniques.
• Ideal for Testing Market – Pay Per Click is Ideal for short term advertisement campaigns. We can test the user reaction on particular products or services with immediate results.
• Return On Investment – It can provide immediate return on Investment especially if your website is processing business or sales online.
• Extremely Flexible – Its easy to adjust, add, delete or edit your keywords and copy, target geographic locations and set timings of appearing of your ad copy.
• Avoid Unnecessary Keywords – For those keywords which you do not want your adcopy to get appear & hence clicked can be avoided by using negative keywords.
• Total Control – In PPC Campaigns, the steering wheel is totally in your hands i.e you decide the daily budget, keywords, adcopy ( title, description, URL) .

Some Basic Tips for Pay Per Click Campaigns:

• Make a sensible budget for your PPC advertising campaign. Spend per click must be less than profit per click. Cost Per Acquisition/Lead/Sale must be kept in mind. Once the campaign has been launched, the number of leads or sales generated can be reviewed to ensure the campaign is going on the right track.
• Make separate Ad Groups & ad copies for particular set of keywords.
• Bid & Position for keywords & ad copies must be monitored on regular basis.
• Choose specific keywords relevant with your website. Broad and non-specific terms must be avoided.

Besides the Benefits…Some Drawbacks of PPC

Junk Traffic sent to your website via some less known Search Engines and Click Fraud are the major drawbacks in Pay Per Click Advertising. It does not offer you discount if your site gets more traffic i.e Cost Per Click will remain the same. Advertising Budget must be agreed and bid price per keyword must be confirmed so bid wars are avoided and you don’t go over budget.